CABI International

Main Description

Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. Referring to the current generation of young people, the label attributes to this generations modes of behaviour, values and attitudes that are distinct from previous generations. This book looks at Generation Y in a tourism context. It investigates trends and behaviour, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. This work aims to define and examine the current and future generation of tourism workers and consumers.

Readership

Researchers and students in tourism studies and related industries.

Main Contents

PART 1: Gen Y and Tourism

1. Getting to know the Y Generation
2. Mythbusting: Generation Y and Travel
3. How Generation Y Behaves Differently in Travel Behaviors: A Comparison of Baby Boomers and Generation X
4. Misunderstanding Generation Y: Risks for Tourism Managers

PART 2: Gen Y Tourist Behaviour

5. Generation Y as wine tourists: Their expectations and experiences at the winery cellar door
6. Generation Y: Perspectives of quality in youth adventure travel experiences in an Australian backpacker context
7. Nature-based Tourism in North America: Is Generation Y the Major Cause of Increased Participation?
8. Tourism and the N-Generation in a Dynamically Changing Society: A Case of South Korea
9. Beach Safety and Millennium Youth: Travellers and Sentinels
10. Personal Travel Safety: A New Generational Perspective

PART 3: Capitalising on Gen Y as Consumers and Producers

11. Adjusting Attitudes Using Traditional Media: Magazines Can Still Move Millennials
12. Understanding Generation Y's attitudes towards a career in the industry.
13. Generation Y and Work In Tourism and Hospitality: Problem? What Problem?
14. Generation Y's Future Tourism Demand: Some Opportunities and Challenges

Have you read this book, or used it for one of your courses? We would love to hear your feedback. Email Louise Rock-West (l.rock-west@cabi.org) to submit a review.

Are you the Author or Editor of this book? Submit your bio to Kerstin Holz (k.holz@cabi.org) and we will put it up here.