Strategic Management in TourismCABI Tourism Texts
Edited by L Moutinho, Editor, Journal of Modelling in Management (JM2), University of Glasgow, UK
Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream textbook in tourism courses, the book also covers marketing strategy, functional management and strategic planning in order to provide an integrated synthesis that will benefit students in their future careers, and also be useful to professionals working in the tourism sector.
Students and researchers in tourism and related subjects.
Part 1: Tourism Environment, Economic Development, Forecasting and Trends1. The New Business Environment and Trends in Tourism2. Futurecast Applied to Tourism3. The Travel and Tourism Competitiveness Index as a Tool for Economic Development and Poverty Reduction4. Fuzzy Time Series ForecastingPart 2: Integrated Management in Tourism5. Consumer Behaviour in Tourism6. Strategic Innovation in Tourism Business7. The Transformation of Distribution Channels8. Human empowerment, Management and Tourism9. Operations Management in Tourism10. Financial Management in Tourism11. Financial Impact of Tourism MarketingPart 3: Strategic Vision and Management in Tourism12. Strategic Planning and Performance Management13. eTourism Strategy14. Process-based Management in Tourism15. International Strategies in Tourism
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