CABI International

Main Description

As the use of biotechnology in the agriculture industry rises, examining the feelings of the public towards this controversial issue and understanding how public opinion has formed has become increasingly more important. It has become apparent that there are more factors involved than just a lack of scientific knowledge about biotechnology and genetically modified foods that effect public acceptance of this technology.

Readership

This pioneering look at the communication of biotechnology will be an essential resource for researchers and policy makers, and those involved in agricultural biotechnology communication campaigns.

Main Contents

• Perspectives on communication about agricultural biotechnology.
• Public perceptions of agricultural biotechnology in Britain : the case of genetically modified foods
• German reactions to genetic engineering in food production
• Mass media and public perceptions of red and green biotechnology. A case study from Switzerland
• Genetically Modified Foods: U.S. Public Opinion Research Polls.
• Biotechnology and consumer information
• What do Brazilians think about transgenics?
• Where do science debates come from? Understanding attention cycles and framing
• Opinion climates, spirals of silence, and biotechnology; Public opinion as a heuristic for scientific decision-making
• The hostile media effect and opinions about biotechnology
• Risk communication, risk beliefs, and democracy: The case of agricultural biotechnology
• The GEO-PIE Project:  Case study of web-based outreach at Cornell University , USA
• Governing controversial technologies: Consensus conferences as a communication tool
• The Bt corn experience in the Philippines : A multi-stakeholder convergence
• Food aid crisis and communication about GM foods: Experience from Southern Africa
• Approval process and adoption of Bollgard Cotton in India : A private company perspective

Have you read this book, or used it for one of your courses? We would love to hear your feedback. Email Louise Rock-West (l.rock-west@cabi.org) to submit a review.

Are you the Author or Editor of this book? Submit your bio to Kerstin Holz (k.holz@cabi.org) and we will put it up here.