Global Wine Tourism
Edited by J Carlsen, Professor, Chair in Tourism, Curtin University of Technology, Australia, S Charters, Edith Cowan University, Australia
Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.
Researchers and practitioners in tourism, hospitality and wine management.
Introduction, J Carlsen and S ChartersSection 1: The Wine Tourism SettingDo Tourism and Wine Always Fit Together? A consideration of business motivations, R Fraser and A AlonsoLand Use Policy and Wine Tourism Development, P Williams, Simon Fraser University, Canada, K Graham, Business Council of British Columbia and L Mathias, Canadian Cancer SocietyEnhancing the Wine Tourism Experience: The Customer's Viewpoint, L Roberts, Victoria University, Melbourne and B Sparks, Griffith University, AustraliaSection 2: Wine Tourism and Regional DevelopmentWine Tourism and Sustainable Development, J Gammack, Murdoch University, AustraliaEmerging Wine Tourism Regions: Lesson for Development, B Sparks and J Malady, Griffith University, Australia·Determinants of Quality Experiences in an Emerging Wine Region, T Griffin and A Loersch Section 3: Wine Marketing and Wine TourismInfluences on post-visit wine purchase (and non-purchase) by new Zealand winery visitors, R Mitchell, University of Otago, New ZealandElectronic Marketing and Wine, J MurphyUnderstanding the impact of wine tourism on post-tour purchasing behaviour, B O'Mahony, Victoria University, Australia, J Hall, L Lockshin, University of South Australia, L Jago, Victoria University, Australia and G Brown, University of South AustraliaSection 4: The Cellar DoorWine tourists in South Africa: a demographic and psychographic study, D Tassiopoulos and N HaydamYounger Wine Tourists: A study of generational differences in the cellar door experiences, S Charters and J FountainThe effects of survey timing upon visitor perceptions of cellar door quality, M O'Neill and S ChartersSection 5: Wine Festivals and EventsWine Festivals and tourism - a triangulated approach to festival satisfaction and quality, R TaylorWine festival: Analyses for attendees' motivational segmentation, and the event's promotional effects, J Yuan, Texas Tech University, USA, S C Jang, A C Liping and A M Morrison, Purdue University, USA and S Linton, Indiana Wine Grape Council, USA A Strategic Approach to Wine Festival Development: The case of the Margaret River Wine Festival, J Carlsen and D Getz, University of Calgary, CanadaSection 6: Wine Tours and TrailsNautical wine tourism: A Strategic Plan to Create a Nautical Wine Trail in the Finger Lakes Wine Region of New York State, M Q Adams, University of Adelaide, AustraliaWine Routes in Portugal, L Correia, Leiria Institute Polytechnic, Portugal and M Passos Ascenção, HAAGA University of Applied Sciences, FinlandAre we there yet? How to navigate the wine trails, D Hurburgh, Myriad Research Associates, Australia and D FriendSummary and Conclusions: The Future of Wine Tourism Research Management and Marketing, S Charters and J Carlsen
Carlsen Jack Carlsen is Professor of Sustainable Tourism at Curtin University, Western Australia and Founder and Co-Director of the Curtin Sustainable Tourism Centre. He has an extensive research track record, which has produced more than 200 scholarly publications on various topics related to tourism planning, markets, development and evaluation. He was leader of the Sustainable Enterprises research program for the Sustainable Tourism Co-operative Research Centre and leader of the Technical Team that developed the Maldives Third Tourism Master Plan 2007-2011. His other books include The Family Business in Tourism and Hospitality (CABI 2004), Global Wine Tourism: Research, Management and Marketing (CABI 2006) and Innovation for Sustainable Tourism (Goodfellows Publishers, in press)
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