There is currently immense interest in measuring the sustainability of tourism in general, and of ecotourism in particular. Hitherto, it has been difficult for consumers to know whether claims of tourism destinations and products being "ecologically sustainable" are based on hard evidence. The tourism industry has therefore been developing methods to measure these objectively in the form of ecolabels.This book is the first substantial book to review this subject. Emphasis is placed on the criteria used in ecolabels to determine sustainability, the marketing of ecologically-labelled tourism products and the management of current ecolabels and awards.
Tourism - marketing, ecotourism, ecology, sustainable development.
Introduction
Regulating the green message: the players in ecolabelling, Xavier Font, Leeds Metropolitan University, UK
Major issues in tourism ecolabelling, Ralph Buckley, Griffith University, AustraliaPart 1: Ecolabels in Context
Ecolabelling in the context of sustainable tourism and ecotourism, Dimitrios Diamantis, Swiss Hotel Association Tourism & Hospitality Research Centre, Switzerland, & John Westlake, International Centre for Tourism and Hospitality Research, Bournemouth University, UK
The consumer behaviour context of ecolabelling, Richard Sharpley, University of Northumbria at Newcastle, UK
Environmental behaviour implications for tourist destinations and ecolabels, Tanja Mihalic, University of Ljubljana, Slovenia
Tourism ecolabels market research in Germany, Claudia Lübbert, University of Munich, GermanyPart 2: Ecolabels in Practice
The process of developing an ecolabel, Xavier Font, Leeds Metropolitan University, UK, & John Tribe, Buckinghamshire Chilterns University College, UK
Pitfalls of ecolabelling, Vinod Sasidharan, The Pennsylvania State University, USA, & Xavier Font, Leeds Metropolitan University, UK
Ecotourism certification and evaluation: progress and prospects, Megan Epler Wood & Elizabeth Halpenny, The Ecotourism Society, USA
Environmental management tools in Canada: ecolabelling and best practice benchmarking, Pam Wight, Pam Wight & Associates, Canada
Ecotourism accreditation in Australia, Ralf Buckley, Griffith University, Australia
Ecolabels for Tourism in Europe - The European Ecolabel for Tourism? Herbert Hamele, Ecotrans, GermanyPart 3:Tourism Ecolabels: Present and Future
Turnover and trends in tourism ecolabels, Ralf Buckley, Griffith University, Australia
Quality analysis of tourism ecolabels, Rolf Spittler & Ute Haak, The Academy for Environmental Research and Education in Europe, Germany
The future belongs to international labelling schemes, Walter Kahlenborn & Attina Dominé, Ecologic, Germany
Conclusions: a strategic analysis of tourism ecolabels, Xavier Font, Leeds Metropolitan University, UKPart 4: Information Sources
Directory of ecolabels